Upon my recent move from Brooklyn to Los Angeles, I was quickly reminded of the abundance of the typeface Friz Quadrata in use around my new city. Friz is one of the first typefaces I can remember, due to its common use in Southern California, where I lived as a kid. What really drove my knowledge of Friz Quadrata home though, was its use in the logo for the legendary LA hardcore band Black Flag, designed by Raymond Pettibon, as well as the logo for the TV show Law & Order. You may also recognize it as the in-game typeface of World of Warcraft, or Mariah Carey’s record covers. Hopefully not the latter.